A Whopper of a Mistake – Burger King’s $8 Million Error

What went wrong? Whoppers cost the Carrols Restaurant Group $8 million in sales.

Carrols Restaurant Group is one of the largest Burger King franchisees in the country. It operates more than 1,000 branches out of a total of around 7,500 Burger King branches. an important way. What happened? This is how it happened:Burger King ran a promotion offering discounts on Whopper and Whopper Jr. sandwiches. Most locations offered 2 Whopper Jr. for $4, 2 Whopper for $5, and 2 Double Whopper for $6. When customers asked for any of these offerings, the cashier would try to sell them and see if they’d like to add fries or a drink to their meal.

When a customer bought fries and a drink, an additional “Whopper Combo Meal” discount was added alongside the previous Whopper promotion. food.This combination of discounts resulted in an extremely low price for groceries, which severely impacted the profitability of Carrols Restaurant Group.

Because two different promotional discounts were combined when they shouldn’t have been, Carrols Restaurant Group lost money. A lot of money. After accounting for interest, taxes, depreciation and amortization (EBITDA), the company’s earnings declined by $7.3 million.

In the quarter in which this incident occurred, Carrols Restaurant Group reported a net loss of $6.8 million (15 cents a share) compared to a net income of $3.6 million in the same quarter last year. The bug was first discovered in late August. Carrols found his store’s sales increased by just 4%.5%, which was below Burger King’s overall comparable growth of 5%.

Carrols typically outpaces the growth of other Burger King franchisees, so they did their research. The problem was discovered in late August and the bug started in early June when the Whopper discount campaign was first launched. It was quickly fixed, but the damage was already done. In total, nearly $8 million in profits were lost as a result of this “double discount” on the Burger King Whopper sandwich.

FAQs of mybkexperience survey

Once you visit the official Burger King Survey website at www.mybkexperience.com you will find that the portal is very easy to use and understand. Going through the MyBKExperience survey process is effortless. The user is having difficulty completing the survey through this portal. However, it is understandable that some users have problems completing the survey and have questions about the survey. Additionally, some customers may also have complaints that they would like to report to the company. To help you clear all your doubts and answer all of your questions, Burger King has developed these Frequently Asked Questions (FAQ) so that a customer can solve their little problems on their own. If a user still has problems, they can always easily contact the MyBKExperience customer service, here are some frequently asked questions from BK customers:

  • What are the prizes of the survey?

At the quit of the survey, you’re supplied with a code via way of means of which you may avail of the rewards. You can get an unfastened Whopper Sandwich or an Original Chicken Sandwich with this code from the Burger King outlet.

  • What is the use of vouchers?

Using the voucher you can avail free foods from the burger king outlet, it is not redeemable as cash.

  • Is it necessary to avail of the benefits within 30 days?

Yes, to redeem the voucher you must visit the store within 30 days from the date of the first receipt, so it is advisable to take the survey within 48 hours of generating the receipt with a survey code.

  • Is customer service available at burger king?

Yes, it is reliable. If you have any problems with the services at the Burger King site, you can contact the company’s customer service. MyBKExperience customer support will go out of their way to solve your problems. , you can call the BK’s toll-free number 1866-394-2493.

You can visit any of their nearby outlets or mail them your issue to their postal address Burger King, 1737 McGee Street, Kansas City, MO 64108, USA.

  • How to locate their nearby store?

The official website of Burger King provides an easy way to locate the nearest store to you. You simply need to click on the “Locator” button, a feature provided by the company that uses your GPS to fetch you the details of your nearest outlet. You can also locate the same by entering the State and Zip Code. You will get information such as an address, contact number, opening hours, etc.